Ok, that's not *quite* how we talk down undah, but 'goodo' is a turn of phrase I find myself using often.
Why did we change our name?
If you've been around a while you might have known us as "Good and Clean", and you might wonder why we decided to change to "Goodeau".
As another common turn of phrase -(o get something "good and clean") I was onto a winner. I guess I have a thing for turns of phrase.
At the time I wasn't really aware of trends in the skincare world, I was only tangentially aware of the movement around 'clean' beauty and it didn't click that my business name implied that we bought into and somewhat promoted this philosophy.
Over the years as I studied cosmetic chemistry, became much more familiar with the marketing world and learnt much more about the misleading claims and fear mongering tactics used across much of the industry, this name resonated with me less and less.