Key Ingredients
Powder-to-Foam Shampoo 〰️ Everyday
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Concentrated Formula
Easy to Use, Sprinkle and Wash
Natural Fruity Fragrance
Recyclable + Refillable Aluminium
Goodbye Bad Hair Days
Everyday is the shampoo that makes every day a good hair day. It’s packed with ingredients that care for both hair and scalp, delivering a refreshing cleanse that suits all hair types.
Everyday Goodness for Hair and Scalp
〰️ Panthenol (Vitamin B5) helps to bring hydration to the scalp and seal the hair cuticle
〰️ Goji Berry and Apple extracts provide antioxidants that nourish the scalp
〰️ Betaine helps to reduce frizz and keeps hair soft and shiny
Next Gen Conditioning Technology
Our haircare is powered by ProCondition™ 22 (Brassicamidopropyl Dimethylamine), a plant-based, science-driven ingredient that deeply hydrates and smooths for softer, more manageable hair.
Designed with green chemistry and derived from renewable brassica oil, it’s a readily biodegradable, sustainable alternative to traditional conditioning agents (with no compromise on performance).
Innovative Powder to Foam Formula
Say g'day to the future with our revolutionary formula that effortlessly transforms from powder to foam. It offers high performance whilst staying compact and easy to store - no more bulky bottles or messy shampoo bars!
Designed to minimise waste and carbon emissions, our concentrated formulas offer a smarter, more sustainable option that still delivers top-tier performance.
We strive to create products that are as low waste as possible. We are always keeping our eye out for packaging options that may reduce waste even further - any ideas? Let us know.
Aluminium is infinitely recyclable, so once you're done remove the labels and pop it in your kerbside
recycling so that it can be made into something new!
Bottle - Kerbside Recyclable
Labels - Bin
Aluminium Lid - Leave on for Reycycling
Plastic Lid - Terracycle or Bin
Your parcel will come in either a box or paper satchel with recycled newspaper padding. The void fill may be paper or cornstarch beans.
Paper Satchel - Kerbside Recyclable
Box - Kerbside Recyclable
Paper Void Fill - Compostable
Cornstarch Beans - Wash down the drain (they dissolve into nothing!)
Read more about our packaging and why we've made the choices we've made here.
Handmade on Yugambeh Country - on beautiful Tamborine Mountain (Jambreen).
Panthenol (Vitamin B5) helps to bring hydration to the scalp and seal the hair cuticle.
Apple extract provides antioxidants that nourish the scalp.
Betaine helps to reduce frizz and keeps hair soft and shiny.
Natural Apple, Orange and Berry fragrance gives you a tropical shower experience!
Plant-based surfactants gently cleanse the hair and scalp without over stripping.
Guar Conditioner and Polyquaternium-10 are conditioning polymers that help to improve slip and reduce tangles.
Erythritol improves combability, increases smoothness and moisturises the scalp.
Goji Berry extract provides antioxidants that nourish the scalp.
Allantoin helps to soothe the scalp and prevent irritation.
Good to know...
Our shampoos use all of the same high quality ingredients as your salon faves - just without the added water.
With each bottle equivalent to more than 10x it's weight vs. liquid shampoo it's friendly on the planet and your wallet.
Powder-to-Foam Magic
It's easier than you think!
Your Questions
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Our powder-to-foam formulas create less waste and have less weight (meaning less travel related emissions). They also require no hot processing, saving energy in production.
We'd been using shampoo bars for many years but were getting tired of their squishy, slippery nature and decided make something different. We came across a powdered face wash and the idea was born!
Powder-to-foam products are much easier to use and store than their solid counterparts whilst still significantly reducing waste and emissions - plus we can squeeze in all of the hair loving ingredients you love from your favourite salon shampoos into one tiny bottle. -
This depends on how much hair you have (both length and thickness).
We recommend about a ten cent sized piece for fine, shoulder length as a reference point.
Just like any shampoo it will take a bit of trial and error to figure out how much you personally need. -
Our new formulas (as of October 2024) are all sulphate free.
Whilst we don't believe there is anything wrong with sulphates (read more here), we've found that different surfactants tend to work better for our powder formulas as they're more finely milled and less prone to attracting moisture into the bottle.
The bonus is - if you tend to find shampoos with sulphates too harsh then these are worth giving a go! -
Whilst the ingredients lists of our products would meet most people's definitions of natural or clean, we try to stay away from those claims for that reason - everyone has a different definition and there is no consensus on what these terms actually mean.
We don't want to imply that other products are 'dirty' or unsafe, we want you to use our products because you love them, not because there is fear about other products on the market. That would be dishonest and unfair!We also try to stay away from 'free from' claims unless we think they are particularly relevant to our customers e.g. common allergies like aluminium salts.
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A full size bottle will last about the same time as four small bottles of shampoo and is equivalent to around 700-800mL of liquid product.
How long it lasts in terms of months will depend on how much hair you have and how frequently you wash.
If your bottle is lasting significantly less time than you think it should, try using less and adding more water to your hair to lather.
If you are prone to oiliness or have been sweating you may find that the shampoo lathers a little less. This doesn't mean that it's not cleaning. If you want a good lather you can wash a second time with a very small amount of powder for that satisfying bubble!
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We recommend our Nourish Shampoo for very sensitive skin / scalp as it contains our gentlest surfactant blend.
It also contains Allantoin, Erythritol, Betaine, Panthenol, Vitamin E and Lecithin (yep, it's a long list!) to soothe the scalp and reduce irritation.
Whilst this is your best bet unfortunately people can be allergic to almost anything so we recommend trying a small size first - if you still have issues with Nourish and skin sensitivity please stop use and let us know. -
We are currently working on sourcing kerbside recyclable pouches to house refills - these will be 100g and will fill a bottle twice.
We have previously tried home compostable refills but found that they didn't hold up for long enough to be useful. We've also consulted with a waste management expert about the best options and have decided that kerbside recyclable is more likely to be useful for the majority of people, as not everyone has access to composting facilities. We also have questions about the actual compostability of these products in ordinary household conditions. -
Of course! We're happy to say that all of our products are both vegan friendly and cruelty free.
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This is up to you! Depending on your hair length and type you may or may not prefer to use a conditioner.
Our shampoos contain conditioning polymers which can be enough for people with fine or short hair, but others with longer or thicker hair will probable prefer to also use a conditioner.
Keep an eye out in 2025 for our conditioner range - coming soon!